Who we are?

I am Joy, the founders of Khanitrara, a purpose-driven sustainable accessories brand. I am deeply committed to preserving the rich Thai handcraft tradition and championing environmental sustainability. At Khanitrara, we are passionate about creating unique accessories that not only reflect the cultural heritage of Northern Thailand but also showcase the incredible talents of our skilled female artisans.

Our designs beautifully blend modern strength with femininity, forging a bridge between tradition and contemporary aesthetics. We collaborate closely with small villages in Thailand, where weaving has been a generational skill, in our quest to conserve this exceptional craft while infusing it with our unique style.

Our unwavering goal is to achieve net-zero emissions and tackle the environmental challenges posed by the fast fashion industry. We achieve this by utilizing 100% sustainable materials, including recycled ones, to reduce plastic usage and minimize our ecological footprint. Transparency is at the core of our ethos, as we are committed to educating our customers about our eco-friendly production processes. We want every customer to know the hands that crafted their product and the eco-conscious principles it embodies. Together, we aspire to drive a positive change and contribute to a more sustainable planet.